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rakuten365About Rakuten. Since our founding in 1999, Rakuten has helped shape the way people shop on, offering Cash Back, deals and shopping rewards on the world’s largest selection ofRakuten Group, Inc. [a] (グループ, Rakuten Gurūpu kabushikaisha, pronounced [ɾakɯ̥teɴ], lit. ' Optimism ') is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997.